Welcome to My Portfolio
Hi, I'm Priya, the creative force behind GoCool Media.
I am a digital marketing enthusiast who believes in learning by doing. As I step into this exciting field, I’ve been applying everything I learn directly to my own website.
This portfolio is a reflection of that journey — real projects, real growth, and lessons at every step. I’m just getting started, and I’m thrilled to share it with you.
Projects
Google Search Ads Case Study
Lead Generation Campaign
This case study explains how I ran a Google Search Ads campaign for Gocool Media’s Digital Marketing Course to generate leads. I used high-intent keywords, competitor research, and compelling ad copy with extensions.
With a ₹1000 daily budget, optimized landing page, and conversion tracking, the campaign was designed to attract interested users and drive quality inquiries.
Website Traffic Campaign
This case study explains how I Designed a Google Search Ad campaign to drive website traffic for Manali travel packages. Focused on high-intent keywords, compelling ad copy, and a structured strategy to boost visibility and clicks.
Google Display Campaign Case Study
Brand Awareness
This Display Ad campaign was created to build brand awareness for Gocool Media’s Digital Marketing Course, promoting online registrations for new Batch. Using in-market and custom audiences, compelling headlines, and visuals, the campaign targeted intent-driven users across India.
A viewable CPM strategy and optimized creatives ensured wide reach and engagement at an efficient daily budget.
Coversion Ads
Launched a Display Ad campaign to promote an all-girls Thailand trip for brand awareness. Targeted women aged 22–35 across major Indian cities using custom segments and visual-rich creatives. Focused on safe, curated group travel experiences.
The campaign used Target CPM bidding, high-quality lifestyle visuals, and strong CTAs to drive awareness and encourage early registrations.
Google Tag Manager Setup
I integrated Google Tag Manager (GTM) with gocoolmedia.in to manage and deploy marketing tags without modifying the code manually.
Created GTM container and installed code on the website Connected GTM with Google Analytics Set up basic tags and triggers for tracking user behavior.
GA4 Integration for Performance Analysis
Implemented Google Analytics 4 (GA4) on my personal website to track user behavior, key events, and conversions. Documented the process through a blog post to explain GA4’s features, setup steps, and marketing benefits in 2025.
This project demonstrates my ability to apply data-driven tools, analyze performance, and communicate insights clearly—core skills for any digital marketing role.
Google Search Console Setup
I successfully set up Google Search Console for my website gocoolmedia.in to track search performance, indexing status, and optimize visibility.
Verified domain via DNS (Hostinger)
Submitted XML sitemap
Connected with Google Analytics for deeper insights
SEO Optimization for Website Growth
Implemented SEO basics on my personal website—optimized meta titles, descriptions, headings, and blog structure using Yoast SEO. Connected Google Search Console and Analytics to monitor performance.
Focused on improving page relevance and user experience. This helped build a solid foundation in optimizing for search engines while keeping the user journey in mind.
This hands-on experience deepened my understanding of how small technical tweaks and relevant content can make a big difference in search visibility.
Planned and Executed Blog Content Calendar for a Digital Marketing Website
Developed a 2-month content calendar for GoCool Media, planning blog topics aligned with SEO, target audience, and marketing goals.
I repurposed my learnings from DDIP to create a structured publishing strategy and executed it by writing and uploading blogs regularly to build brand authority and attract traffic.
Content Marketing & SEO Blogging
Wrote and published SEO-optimized blog posts on key digital marketing topics including SEO tools, automation, email marketing, and platform setups like GSC and GTM.
Each post was written to educate and simplify complex ideas. Focused on creating content that educates, engages, and ranks on search engines.
This experience helped me build skills in keyword research, content structuring, and writing for both audience value and visibility.
Creative Design with Canva
Used Canva to design my website logo, social media creatives, and resume—ensuring brand consistency across all platforms. Also created a downloadable lead magnet featuring 5 free email nurturing templates, designed entirely in Canva.
This hands-on experience sharpened my design skills and highlighted the role of visual content in effective digital marketing communication.
Email Nurturing Sequence Strategy for Digital Marketers
Planned and outlined a structured email nurturing sequence to help digital marketers turn new subscribers into loyal customers. Covered types of sequences, key benefits, and content flow based on user behavior.
Tools: Brevo for email delivery, Zapier for automation.
Lead Capture & Email Sequence Automation Setup
To streamline my lead engagement process, I set up a fully automated email workflow using Zapier and Brevo. Whenever a new subscriber signs up through my website, Zapier instantly triggers a pre-built 5-step email sequence in Brevo — eliminating the need for manual follow-ups.
This setup allows me to:
Automatically welcome new leads,
Nurture them with scheduled content,
Maintain consistent communication,
Save hours of repetitive work each week,
The entire flow was built without any code, using tools that integrate smoothly for efficient, reliable marketing automation. This project showcases my ability to implement real-world no-code solutions that improve productivity and user experience.
Website Development with WordPress
Set up my website from scratch by installing WordPress on Hostinger, configuring the Astra theme and Elementor for custom design. Integrated essential plugins like yoast SEO, lead capture forms, and WhatsApp chat. Connected Google Analytics 4, Search Console, Tag Manager, and Meta Pixel for performance tracking.
Designed the homepage using Elementor and Astra, published blog content to build an optimized, marketing-ready site.
This project strengthened my understanding of how websites support analytics, lead generation, and conversion tracking.
Strategic Study: BigBasket’s Strengths, Weaknesses, Opportunities & Threats
In this project, I conducted a detailed SWOT analysis of BigBasket, India’s leading online grocery platform, as of June 2025. The goal was to evaluate the brand’s strengths, weaknesses, opportunities, and threats amidst rising competition from Zepto, Blinkit, and Swiggy Instamart.
I used real-time data from verified sources including: Economic Times, Inc42, Financial Express
Applied SWOT framework to real brand data,
Understood challenges in quick commerce,
Learned to derive strategic insights from online sources,
This analysis helped me sharpen my research skills, understand digital competition, and apply strategic frameworks in real-world business contexts.
Resume
Certificates
SEO II By Hubspot Academy
SEO Certified By Hubspot Academy
Digital marketing Fundamentals by IIDE
DDIP Certificate
